TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. Their newest technologies are featured in the R500 Series and R7 Quad Drivers. The R500 series is where they introduced Inverted Cone Technology creating a larger COR Zone. This innovation gave TaylorMade a distinct advantage over other golf club manufacturers. Taylormade has continued to move forward with The R7 Quad drivers. The R7 Quad drivers feature Inverted Cone Technology and Taylormades latest innovation TaylorMade Launch Control. TLC allows the golfer to taylor the driver to his or her own swing. Adjustable weights in the clubhead allow the golfer to adjust the launch angle, spin rate and club alignment at impact.